张力创意设计:2014科隆国际办公家具展Brunner展台设计/Ippolito Fleitz Group
How to Bring Dramatic Tension to An Exhibition Presence? With a Strong Idea across All Channels—Brunner Exhibition Stand for the Orgatec 2014 by Ippolito Fleitz Group
2015-03-06 11:03:21    | keywords: 室内  展台  设计  办公  环境 
张力创意设计:2014科隆国际办公家具展Brunner展台设计/Ippolito Fleitz Group
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Courtesy of Ippolito Fleitz Group. Photo by Zooey Braun & Andreas Körner.  感谢Ippolito Fleitz Group的投稿,90degree版权所有,不得转载。
 
 
在2014年ORGATEC科隆国际办公家具及管理设施展上,Brunner公司展示了其特别为办公空间所设计的桌椅系列。本次展台设计的目标是:借众多创新之力展示Brunner公司充满动力的开放企业形象,同时为其产品提供一个易于解读的恰当的展示舞台。本次设计的灵感来源于Brunner公司最新的印刷出版物。该系列出版物中,产品以精简的线条进行展示。Ippolito Fleitz Group将这一灵感拓展为一套统一的品牌面貌,贯穿使用到整个展台的空间设计中。
 
该展台采用线绳作为三维空间元素,以不同的密集度和几何形态对空间进行分割。为了突出产品色彩,展台采用低调的空间元素。为了配合黑色线绳的效果,地板和天花纱幕全部保持白色。墙面的颜色配合空间的深度从灰阶渐变至深黑。讲台和大幅的墙面图案采用来自公司出版物的灵感,颜色采用各种低调的金属色。
 
由线绳组成的空间构建起多个不同的环境布局,例如采用一个梯形体带来舒适的居室感;一个好似吊灯的天花结构隐喻出家里的餐桌;还有一张斜挂的风帆结构包围着咖啡厅,使整个空间散发出高级沙龙的气氛。沿着主入口的纵轴方向,线绳结构密集度越来越高,制造出行进感。另外,通过天花上的荧光灯管和地面上的阴影线,也使整个空间更具动感。不仅如此,地面上的阴影线还同时起到划分空间的作用。贯穿整座展台的精细考究的线条主题正是Brunner产品精准和品质的体现,寄寓一角的加工车间场景展示出产品背后的工坊理念。
 
整座展台消耗线绳总长18千米,制造出一个开放、透明的空间。简约的色彩和近乎图案化的墙面效果为Brunner产品提供了一个完美的展示舞台。

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Image by: Andreas Körner

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Image by: Andreas Körner

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Image by: Zooey Braun

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Image by: Andreas Körner

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Image by: Andreas Körner

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Image by: Andreas Körner

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Image by: Andreas Körner

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Image by: Andreas Körner

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Image by: Andreas Körner

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Image by: Andreas Körner

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Image by: Andreas Körner

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Image by: Andreas Körner

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Image by: Andreas Körner

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Image by: Andreas Körner

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Image by: Andreas Körner

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Image by: Andreas Körner

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At this year's Orgatec, Brunner presents new product innovations and its portfolio of chairs and tables designed for office use. The goal was to use its innovations to present Brunner as a dynamic, transparent company, while placing the products on a comprehensible and suitable platform. The graphic concept from the latest Brunner print publications, which illustrates the products in minimalist lines, served as the starting point for the exhibition design. This idea was transformed into a spatial concept as part of an integrated brand presentation.
 
Lengths of black cord were deployed as a three-dimensional element. In more or less dense curtains and forming geometric shapes, they effectively divide the stand into zones. The colouring of all spatial elements has been kept deliberately subtle in favour of the colours of the products themselves. Floor and ceiling gauzes are white, serving as a neutral backdrop for the black cord. The wall colour moves from shades of grey into black as you progress further into the space. Podiums and large-scale wall diagrams reflect the print theme and are executed in metallic shades.
 
The cord filters formulate different spatial situations: A truncated cone creates an intimate setting, a candelabra-styled ceiling element awakens connotations of the domestic dining table and the diagonal sails around the cafeteria give the space a lounge-like ambience. The density of the cord curtain decreases along the longitudinal axis of the main entrance side, creating a gradient effect. The stand receives additional dynamic energy through neon lighting strips on the ceiling and a hatched floor. The latter supports the zoning by changes in the direction of the hatching. The theme of filigree lines that runs throughout the exhibition presence is synonymous with the precision and quality of Brunner products. A workshop corner is also dedicated to the manufactory concept behind the products.
 
Using a total of 18 kilometres of polypropylene cord, an open and transparent exhibition stand was created, where subtle colours and almost graphical wall filters form the perfect platform for Brunner's products.
 
 
项目信息:
项目名称:Brunner公司展台设计——2014科隆国际办公家具及管理设施展
项目客户:Brunner GmbH
项目位置:德国  科隆
项目时间:2014年10月
项目规模:660平方米
项目团队:Peter Ippolito, Gunter Fleitz, Tanja Ziegler, Katja Heinemann, Alexander Fehre, Anne-Laure Minvielle
 
Project Credits:
Project: Brunner Exhibition Stand – Orgatec 2014
Client: Brunner GmbH
Location: Orgatec Cologne, Germany
Year: October 2014
Size: 660 m² / sqm
Team: Peter Ippolito, Gunter Fleitz, Tanja Ziegler, Katja Heinemann, Alexander Fehre, Anne-Laure Minvielle
 
 

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